Brand guidelines
The building blocks of the TDA identity — the logo, colour and typography that make everything we ship recognisably ours.
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Three ascending bars, drawn to one geometry so the mark never drifts. Everything scales from these units.
- Bar width
- 6
- Gap between bars
- 4 · ⅔ width
- Heights
- 20 · 28 · 36 (5 : 7 : 9)
- Corner radius
- 2 · ⅓ width
- Skew
- −12°
✗Don’t stretch or distort
✗Don’t recolour
✗Don’t rotate
✗Don’t add shadows or effects
✗Don’t crop the logo
✗Don’t use on low-contrast colour
✓Give it room to breathe
✗Don’t outline the logo to fit dark
The mark pairs with the “TDA” wordmark, the full name set beneath it — the same lockup the nav and footer use.
- Wordmark
- Archivo Bold · ½ mark height
- Full name
- Onest · +0.05em tracking
- Gap
- ⅜ mark height
- Alignment
- Shared baseline
✗Don’t widen the gap
✗Don’t resize the wordmark
✗Don’t stack it
✗Don’t change the font
Navy carries the brand. Sky, mid-blue and aqua are for accent, motion and the liquid-glass imagery. Ink is for text, steel for secondary text, line for hairlines — all on a white ground.
Archivo is the display face — headlines, and the “TDA” lettering that sits beside the logo. Onest handles body copy and the interface, and ships upright only; the italics are Archivo’s.
The TDA logo is our trademark. Use it to refer to TDA or to link to us — keep it exactly as supplied (don’t stretch, recolour, add effects, or rebuild it), give it clear space, and don’t use it to imply a partnership or endorsement we haven’t agreed to. When in doubt, follow the guidance on this page or get in touch.
